Nurturing and empowering staff leads to success at 10 2ND AVENUE HOUGHTON ESTATE - JHB boutique hotel.


The Owner of the  5-STAR boutique hotel 10 2ND AVENUE HOUGHTON ESTATE in Johannesburg, Anita Wasserman, recently awarded staff members with long service certificates at a staff luncheon held at the hotel, which was attended by all staff as well as former managers. 

Says Anita: “We could not be successful without the support and loyalty of our staff. Without them, we could not have evolved into the successful establishment the hotel is today.”

Zaness Themba Ndlovu, duty manager, Bochea Stephen Ntoagae, house chef, and Luke Mike Mdluli , head waiter, were all awarded their 10-year service certificates.

 “Our guest experiences at the Gracious Living in Luxury properties are extended through our services and our staff. They are an integral part of the business and our return guests find it encouraging seeing the same faces and superior service levels on return visits. We empower staff through incentives such as bonuses and certificates of excellence,” Anita stated in her welcoming address to staff.

“It is labour-intensive for hotel management to constantly spend time on training new staff and as a team, we find it advantageous to have our staff working as a loyal and conscientious team on a long-term basis. “

 Staff incentives at 10 2nd Avenue include certificates commemorating 5 and 10 years of service and loyalty bonuses, which total 5 times their respective starter salaries.

Included in this celebration of teamwork at 10 2ND AVENUE HOUGHTON ESTATE, former general managers attended the luncheon, greeted by the current General Manager, Urs Kern and Anita.

When asked why they bothered to attend an event for staff at the hotel after they’d moved on to new paths in their careers, the unanimous response was: “Once one has worked with Anita, you remain part of her hospitality ‘family’ as it’s so easy to remain loyal to her modus operandi of empowering and rewarding staff for good service.” Anita’s former career as a lecturer at a teachers’ training college and her nurturing disposition is certainly advantageous in this era of discerning travel to and within our beautiful country.

The Wasserman purchased the Houghton property in 1995, converting it into one of the first sought-after guesthouses in Johannesburg. By 2003, the property was renovated extensively over six months and received a 5-star rating as a Boutique Hotel as a result.

Anita plays an active role in the operations of her deluxe Gracious Living in Luxury hospitality portfolio of two properties. They also own the 26 SUNSET AVENUE LLANDUDNO private guest villa in Cape Town, which was completed in 2008 and nominated in the category of Best Luxury Hotel South Africa 2013 in the global Business Destinations Travel Awards

Renowned Canadian thought leader hosted at 10 2ND Avenue Houghton Estate

Bob Proctor, prominent Canadian thought-leader on the Law of Attraction and a key teacher on the blockbuster hit movie The Secret is visiting South Africa at the end of October. He will be staying at, 10 2ND AVENUE HOUGHTON ESTATE a boutique hotel situated in Houghton, Johannesburg.

Oprah Winfrey has described Proctor as a master of maximizing human potential, while hard-wired and cynical Larry King felt inspired to think and dream big after being in Proctor’s company for a mere 10 minutes and Ellen DeGeneres, after interviewing Proctor, pleaded with her fans to define what they wanted, and then, to let the Law of Attraction take charge.

Voted by Top Billing as one of Johannesburg’s top three hotels, 10 2ND AVENUE HOUGHTON ESTATE a 5-star boutique hotel offers 14 luxurious rooms, a presidential suite, three boardrooms, and restaurant and bar services and prides itself in individual service, privacy and luxury.

As an international celebrity with a lot of time spent on the stage and in the public eye, Proctor relishes what the hotel has to offer: private-time to relax in luxurious settings, which induces creative-thinking.

“Because we take our guests and their needs seriously, we accommodate each guests to their preference and as such we have allocated rooms that will give Proctor (and group) a space to relax and unwind without any unnecessary disturbances,” explained Shaun Boyd, General Manager.

The hotel has been host to many local and international personalities such as the Arch Bishop Desmond Tutu, Richard Branson, Kofi Annan, Mary Robinson and Ela Bhatt. The hotel also lends its plush setting to host weddings, bridal/baby showers as well as high-end product launches, photo-shoots and prominent South African shows such as the ever-popular Top Billing, Egoli and Pasella.

“It looks like my kind of place … Gracious Living in Luxury!  I think I’m really going to enjoy my time in South Africa,” Proctor said.

Proctor’s hosts at Makes You Think (MYT) have strategically chosen this venue as he enjoys a pleasant, clean and orderly surrounding. “It brings Bob Proctor joy to see people being treated well and being able to express their greatness at what they’ve chosen to do, whether it’s the person who greets a guest on arrival at a hotel, the one that delivers room service or the manager.  If they have a positive, bright attitude about what they’re doing, it shows in the service provided and this is why we feel that 10 2ND AVENUE HOUGHTON ESTATE is befitting,” said Susan Styles of MYT.

Room rates are inclusive of a complimentary collection on arrival from the Rosebank Gautrain Station or Virgin Active Health Club Voucher for the Old Eds Gym only minutes away, “Champagne" Breakfast, wireless connectivity throughout the house, Full DStv Bouquet in every room, the use of a computer in the Library Area and the use of the Clivia Room which has a fireplace. A welcome drink every day on guest’s arrival at the villa, a personalised direct telephone number in room, limited soft drink mini bar in room with all meals prepared by the in-house chef according to specific dietary requirements, organic food being the speciality. Arrangements can be made for transfers to and from O.R Tambo International Airport as well as other areas.

Tickets to see Bob Proctor live can be purchased online though:

Bob Proctor is brought to you by Makes You Think a company that organises events to challenge your mind – events to challenge your mind.

Like Makes You Think on Facebook for daily updates or engage with us on Twitter: @MYT_SA

Watch our dynamic and inspiring videos from Bob Proctor himself on our YouTube channel at

For more information on 10 2nd AVENUE HOUGTON ESTATE call +27 11 853 2400 / 483 3037or email

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In the Travel & Tour Awards 2017 hosted by Corporate Vision, 10 2ND AVENUE HOUGHTON ESTATE has been awarded:

Best Boutique Hotel – Johannesburg 2017.


Certified Halaal

Thank you for being a part of the beginning of my Fairy-tale

The wedding room was beautiful and breakfast was amazing

Rated By guests

10 2nd Avenue